13 Solutions to Mastering the Challenges of Your Microgreens Business Journey

July 3, 2023 by Andrew Neves Business

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Starting a new business is always challenging, and a microgreens business is no exception.

When I step out onto my small backyard some mornings, I dream of a 400-acre farm with a greenhouse growing all types of microgreens, like broccoli, sunflower, and radish microgreens.

But I am far from that dream as I head to my 500+ square foot indoor farm in my car. On arriving, I put on my farming gear, overalls, head cover, boots, and gloves and enter the crisp fresh air of the room. And then I get to work.

Starting a microgreens business presents challenges such as ensuring optimal growing conditions, managing pests and diseases, handling the delicate harvest process, and navigating market demands. However, these hurdles can be overcome with proper planning, education, and persistence, leading to a profitable and sustainable microgreens business.

The world of microgreens is vibrant and exciting, filled with opportunities for innovation and growth. But like any business, it comes with unique challenges, from understanding the intricacies of growing these delicate greens to navigating the market dynamics. There’s a lot to learn and master.

Last week I got a call from a gentleman in northeast Arkansas. He is a passionate home gardener growing microgreens for his family. He loves the process, the fresh taste, and the nutritional benefits these tiny greens provide. One day, he decided to turn this passion into a business. He dreamt of supplying fresh, locally grown microgreens to his community of 1500 people, restaurants, and farmers’ markets.

It’s an exciting prospect, but he quickly realized that running a microgreens business is not just about growing the greens. It’s about managing costs, understanding customers, marketing products, etc.

But don’t let these challenges deter you. In this post, I’ll delve into thirteen challenges of growing and managing a new microgreens business. I provide you with 13 solutions with extensive resources. I’ll give you insights and tips to help you navigate these challenges and set your business up for success.

Whether you’re a seasoned entrepreneur or a gardening enthusiast looking to turn your hobby into a business, from understanding the intricacies of microgreen cultivation to mastering the art of marketing, we’ve got you covered.

So, read on and equip yourself with the knowledge to turn these challenges into opportunities.

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QUICK READS

Embracing Good Agricultural Practices (GAP): A Key to Success in the Microgreens Business
13 Solutions to Microgreens Business Mastery

Limited Space and High Production Costs
Maintaining Consistent Environmental Conditions
Pest and Disease Management
Seed Quality and Varietal Selection
Water Management and Irrigation
Quality Control and Food Safety
Labor and Time Management
Continuous Learning and Adaptation
Record Keeping and Data Analysis
Seasonality and Year-round Production
Market Demand and Marketing Strategies
12 Market Competition and Differentiation
Financial Management and Cost Analysis

Building a Sustainable Farming Business
Related Questions
Share the Guide
References

Embracing Good Agricultural Practices (GAP): A Key to Success in the Microgreens Business

Starting a microgreens business is an exciting venture, but it’s challenging. One of the key aspects that can drive success in this field is the implementation of Good Agricultural Practices (GAP). GAP is a collection of principles for on-farm production and post-production processes, resulting in safe and healthy food and non-food agricultural products while considering economic, social, and environmental sustainability.[8]

GAP encompasses many areas, including selecting high-quality seeds, proper use of water and fertilizers, pest management, and post-harvest handling. These practices ensure that the microgreens produced are not only of high quality but also safe for consumption. They also contribute to environmental sustainability by promoting efficient use of resources and minimizing waste.

Adopting GAP in a microgreens business can also provide a competitive edge. Consumers today are increasingly conscious about the safety and quality of their food. Businesses can assure customers they have committed to food quality and safety, building trust and loyalty by complying with GAP.

However, implementing GAP can be challenging, especially for new businesses. It requires knowledge and understanding of the principles and the ability to translate these into practical actions. It may also involve initial investments in infrastructure and training.

But with the right approach and resources, these challenges can be overcome, paving the way for a successful and sustainable microgreens business.

Recommended Products and Services

In the operation of a microgreens business, specific tools, services, and products are essential for success. We recommend the following products or services for you:

Growing Equipment: High-quality growing equipment is crucial for successfully cultivating microgreens. This includes but is not limited to grow lights, trays, and quality soil or growing medium. Here are our Best Tools for Growing Microgreens: Our Top Picks.

Packaging: Appropriate packaging is necessary to ensure the freshness and quality of the microgreens. We may recommend eco-friendly and cost-effective packaging solutions, like the good-natured 16 oz. Multi-purpose Clamshell Package available on Amazon.

Marketing Tools: Effective marketing tools can help you reach your target audience and boost sales. We may recommend digital marketing tools, including email marketing software, social media management, and SEO tools. “The money is on the list.” And it’s so true. Customers become clients when they continue buying from you. We use Convertkit, but MailChimp or Constant Contact is just as good for email marketing. We provide help with setting up and running campaigns on Convertkit. Send an email to marketing@microgreensworld.

Educational Resources: Knowledge is vital in the microgreens business. We may recommend books, courses, or online platforms that provide valuable information about growing and selling microgreens.

The “1-Page Marketing Plan” by Alan Dib is a must-read for every microgreens startup. So too, is “Farm Fresh” by Allan Nation.

While we do everything to ensure that the information on our web page is updated and accurate, we make no representations or warranties concerning the accuracy, completeness, efficacy, reliability, suitability nor availability of every product or service associated with this website.

13 Solutions to Microgreens Business Mastery

Let’s delve into the hurdles you might encounter in the microgreens industry and provide practical solutions to overcome them. From understanding the intricacies of microgreen farming to mastering the art of marketing your produce, I will guide you through each step of the journey. Let’s get on with this journey together and use these challenges as an opportunity for growth and success.

1. Limited Space and High Production Costs

Microgreens farming often requires limited space due to its small size. However, this can pose challenges in achieving high production volumes and managing costs.

Solution: Vertical farming techniques such as shelving or hydroponic systems can be implemented to maximize space utilization. These methods allow for stacked growing trays, increasing the yield per square foot. Optimizing energy usage, implementing efficient lighting systems, and sourcing affordable growing mediums can help manage production costs.[1]

A city farm growing microgreens using eco-friendly practices.

2. Maintaining Consistent Environmental Conditions

Microgreens require specific environmental conditions, including temperature, humidity, and lighting, to ensure healthy growth. Maintaining consistent conditions throughout the growing cycle can be challenging, especially in fluctuating climates.

Solution: Implementing environmental control systems such as programmable thermostats, humidifiers, and dehumidifiers can help regulate temperature and humidity levels. Adjustable LED grow lights and timers can also ensure consistent and appropriate lighting conditions for optimal growth. [2]

3. Pest and Disease Management

Microgreens are vulnerable to pests and diseases that can quickly spread and harm crops. Controlling these issues is crucial to maintaining healthy plants and preventing crop losses.

Solution: Implementing integrated pest management (IPM) strategies can help minimize the use of chemical pesticides. This includes regular monitoring, employing beneficial insects for pest control, practicing proper sanitation, and using organic pest control products when necessary.[3]

4. Seed Quality and Varietal Selection

The quality of microgreens seeds and selecting appropriate varieties play a significant role in the success of a microgreens farm. Poor seed quality or choosing unsuitable varieties can lead to uneven germination, low yields, or unsatisfactory flavors.

Solution: Sourcing high-quality seeds from reputable suppliers is essential. Conducting germination tests can help ensure seed viability. Additionally, researching and selecting appropriate microgreens varieties known for their flavor, color, and market demand can improve overall crop success.[4] According to the latest microgreen trends reports, arugula, broccoli, and cabbage microgreens are among the most profitable.

5. Water Management and Irrigation

Proper water management and irrigation are crucial for the healthy growth of microgreens. Underwatering or overwatering can lead to stunted growth, root diseases, and decreased crop quality.

Solution: Implement an efficient irrigation system such as drip irrigation or misting system. These systems provide controlled and targeted watering, minimizing water waste and ensuring optimal moisture levels for the microgreens. Regularly monitor soil moisture and adjust watering schedules based on crop needs.[6]

6. Quality Control and Food Safety

Do I need a license to sell microgreens? Maintaining high-quality standards and ensuring food safety are crucial for consumer satisfaction and compliance with regulations. Contamination or poor handling practices can result in customer dissatisfaction or legal issues.

Solution: Implement rigorous quality control measures at each stage of production. This includes using clean growing mediums, sterilizing equipment, conducting regular hygiene inspections, and practicing proper food handling and storage procedures. Stay updated with relevant food safety regulations and implement necessary protocols.

7. Labor and Time Management

Microgreens farming can be labor-intensive, especially during planting, harvesting, and packaging. Efficient labor and time management are essential to streamline operations and maximize productivity.

Solution: Implement standardized operating procedures for each stage of production. This includes efficient seed-sowing techniques, systematic harvesting methods, and streamlined packaging processes. Prioritize tasks, assign responsibilities, and consider automation or mechanization options for repetitive tasks.[7]

African American woman managing her greenhouse.

8. Continuous Learning and Adaptation

Microgreens farming constantly evolves, with new varieties, growing techniques, and emerging market trends. Staying updated and adapting to changing conditions is crucial for long-term success.

Solution: Engage in continuous learning through books, online resources, workshops, and networking with other growers. Stay informed about the latest research and industry developments. Experiment with new varieties, growing techniques, and market strategies to stay competitive and meet evolving customer demands.[10]

Running a successful microgreens farming business requires knowledge, skills, and adaptability. Addressing these challenges and implementing appropriate solutions can increase the chances of successful microgreens growing business.

Let’s continue with more information about the challenges faced by microgreens growers and potential solutions.

9. Record Keeping and Data Analysis

Keeping accurate records and analyzing data are essential for tracking crop performance, identifying trends, and making informed decisions. However, managing and analyzing data manually can be time-consuming and prone to errors.

Solution: Implement a digital record-keeping system to track key metrics such as growth rates, yields, and crop quality. This can help you identify patterns, optimize production processes, and make data-driven decisions. Several software and mobile applications are designed explicitly for farm management and data analysis.[12] Consider reading “Harnessing Technology for a Greener Future: A Guide for Microgreens Entrepreneurs” and explore including artificial intelligence.

One of the largest centers in the United States for research, extension, and education concerning sustainability agriculture and community-based food systems is the Center for Environmental Farming Systems. To conserve natural resources, strengthen the community, improve health results, and provide economic opportunity for North Carolina and elsewhere, they have developed and supported food and farming systems that are just and equitable.

They have a Small Farm Unit (SFU) which brings together the resources of North Carolina Agricultural and Technical State University (NC A&T), North Carolina State University (NC State), the North Carolina Department of Agriculture and Consumer Services, and other community partners to deliver research and demonstration of sustainable agriculture practices.[11]

CEFS has a presentation on record-keeping to maximize farm profits by Gary Bullen of NC State’s Department of Agricultural and Resource Economics. They have a PDF available on their website.[12]

10. Seasonality and Year-round Production

What are the most profitable microgreens? Seasonal variations can impact microgreens farming, especially in regions with extreme climates. Maintaining year-round production and meeting market demand during off-seasons can be a challenge.

Not everyone wants spicy radishes in the summertime. So keep a seasonal calendar and work with your customers and clients to understand seasonal preferences.

Solution: Explore greenhouse or indoor farming techniques to extend the growing season and maintain consistent production. This allows setting up the environment so that heat, light, and humidity may be adapted for microgreens’ needs. Consider using season-extending technologies like high tunnels or row covers to protect crops during cooler seasons.[9]

11. Market Demand and Marketing Strategies

How to sell microgreens? A successful microgreens farm requires a consistent market demand for the product. Identifying and reaching target customers can be challenging, especially when starting or expanding the business.

Solution: Conduct market research to understand the demand for microgreens in your area. Establish connections with local restaurants, specialty food stores, farmers’ markets, or potential customers through online platforms. Developing a solid brand identity, creating attractive packaging, and showcasing microgreens’ nutritional benefits and culinary uses can help in effective marketing.[5]

Let’s continue with more information about the challenges faced by microgreens growers and potential solutions. As a microgreens grower, some essential factors can impact your farming business.

12 Market Competition and Differentiation

Where to sell microgreens? Microgreens farming has gained popularity, leading to increased market competition. Standing out from the competition and differentiating your products are crucial for attracting customers and maintaining profitability.

Solution: Identify unique selling points for your microgreens, such as specialty varieties, superior quality, sustainable production methods, or unique flavor profiles. Build relationships with local chefs, restaurants, and specialty food stores to create a niche market. Emphasize your microgreens’ nutritional benefits, culinary versatility, and freshness in marketing materials and online platforms. Explore how to market your business locally with “Sustainable Partnerships: The Relationship Between Restaurants and Local Microgreens Farms.”

13. Financial Management and Cost Analysis

Effective financial management is vital for the long-term viability of your microgreens farming business. Understanding production costs, pricing strategies, and profitability analysis is essential for making informed financial decisions.

Solution: Have a microgreen business plan. Maintain detailed financial records and conduct a cost analysis to determine the actual cost of production. Consider seed costs, growing medium, utilities, labor, packaging, and marketing expenses. Regularly review and adjust pricing strategies to ensure profitability. Seek guidance from agricultural extension offices or financial consultants to enhance your financial management skills.

Building a Sustainable Farming Business

Embarking on a microgreens business journey is an exciting endeavor, but not without challenges. From understanding the intricacies of microgreens cultivation to implementing Good Agricultural Practices (GAP), every aspect requires careful attention and planning.

Creating a sustainable microgreens farming system involves minimizing environmental impact, conserving resources, and promoting ecological balance. It requires considering factors such as energy usage, water conservation, waste management, and soil health.

The hurdles of pest management, maintaining optimal growing conditions, and navigating the business landscape can seem daunting. However, effective management of these challenges can be achieved through the proper knowledge and resources, leading to a thriving and sustainable microgreen industry.

Addressing these challenges and implementing appropriate solutions can improve your microgreens farming business’s efficiency, productivity, and sustainability. Stay resilient, keep learning, and adapt to the industry’s changing landscape to thrive as a microgreens grower.

Remember, continuous learning, adapting, and innovating are the key to overcoming these challenges. Stay informed about the latest agricultural practices, keep abreast of market trends, and never underestimate the power of a well-planned marketing strategy.

Do not forget that when you move into this environmentally friendly sector, every challenge provides an opportunity for growth. So, embrace these challenges, learn from them, and watch your microgreens business flourish.

Build A Commercial Microgreens Startup

In this free 10-lesson email course, we explain why you shouldn’t create a “business plan.”

From there, we take you on a journey of discovery that has been trekked by tens of thousands of other entrepreneurs just like you.

We respect your privacy. Unsubscribe at any time.

References

Every country has agriculture and farming as one of their top three priorities. Laws and policies give advantages and opportunities to farmers, farming, and food production–big and small. While the focus here is on the USA, your county and its local authorities provide vast amounts of free information, tools, and grants to help farmers, including microgreens farmers.

Use these resources as a starting point for scaling and growing your microgreens startup. And if you ever need help, Microgreens World provides consulting at marketing@microgreensworld.com.

van Delden, S. H., et al. “Current Status and Future Challenges in Implementing and Upscaling Vertical Farming Systems.” Nature Food, vol. 2, no. 12, 1 Dec. 2021, pp. 944–956, www.nature.com/articles/s43016-021-00402-w, https://doi.org/10.1038/s43016-021-00402-w.
‌US Patent Application for MULTI-PLANE CONFIGURABLE GROW SYSTEM for CONTROLLED ENVIRONMENT AGRICULTURE Patent Application (Application #20220256790 Issued August 18, 2022) – Justia Patents Search.” Patents.justia.com, patents.justia.com/patent/20220256790. Accessed 3 July 2023. https://patents.justia.com/patent/20220256790
Albajes, Ramon, et al. Developments in Plant Pathology, Integrated Pest and Disease Management in Greenhouse Crops. Edited by Maria Lodovica Gullino et al., Cham, Springer International Publishing, 2020. https://link.springer.com/book/10.1007/0-306-47585-5. Accessed 2 Apr. 2022.
Eliseeva, LG and Simina, DV. “Microgreens: a newly merging product, aspects, prospectives, and disadvantages.” Вестник Воронежского …, 2021, cyberleninka.ru, https://cyberleninka.ru/article/n/microgreens-a-newly-merging-product-aspects-prospectives-and-disadvantages
Scholarworks and Jasmine Davis. Successful Marketing Strategies for Small Business Sustainability Successful Marketing Strategies for Small Business Sustainability. https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=10370&context=dissertations
Venot, Jean-Philippe, et al. Drip Irrigation for Agriculture: Untold Stories of Efficiency, Innovation, and Development. Google Books, Taylor & Francis, 6 July 2017, www.google.com/books/edition/Drip_Irrigation_for_Agriculture/rEUrDwAAQBAJ?hl=en. Accessed 3 July 2023.
Sommerfeld, Aime J., et al. “Growing Minds: Evaluating the Effect of Gardening on Quality of Life and Physical Activity Level of Older Adults.” HortTechnology, vol. 20, no. 4, Aug. 2010, pp. 705–710, https://doi.org/10.21273/horttech.20.4.705.
Good Agricultural Practices (GAP) & Good Handling Practices (GHP) | Agricultural Marketing Service.” Usda.gov, 2015, www.ams.usda.gov/services/auditing/gap-ghp.
“Sustainable Agriculture Research and Education (SARE) Regional Host Institution.” National Institute of Food and Agriculture, www.nifa.usda.gov/grants/funding-opportunities/sustainable-agriculture-research-education-sare-regional-host.