Accessing up-to-date market analysis and growth forecasts is invaluable as a microgreens grower. And this kind of information is important in the rapidly growing microgreens market.
So how can you get your hands on information about microgreen trends? Several companies offer various reports for business and individual home-use purchases. But even with convenient purchase options, that kind of information is expensive.
The market value of microgreens is expected to reach $3.4 billion by 2030, indicating a promising future for the industry. North America dominates the market, with Asia Pacific growing rapidly. These little powerhouses pack a big punch regarding nutrition and flavor. Arugula, broccoli, and dry pea microgreens are among the most popular varieties in the market due to their high protein content and fast growth.
But that’s just the tip of the iceberg – there are countless other microgreens to explore, each with a unique taste and texture.
In this post, I’ll save you the expense. You will uncover the latest microgreens trends for 2023 and beyond with an in-depth summary review of the microgreens market analysis and growth forecast so you can stay ahead of the competition.
TABLE OF CONTENTS
Microgreens Market Research FAQs
The Dominance of North America in the Microgreens Market
Competitive Landscape and Market Share Analysis of Microgreens
Broccoli Microgreens and Indoor Vertical Farming Dominate the Market
Segmentation and Overview of the Microgreens Industry Report
Future Growth Opportunities in Global Microgreens Market
Health Benefits and Potential of Microgreens as a Healthy Food Trend
Identifying Industry Trends and Forecasting Future Developments in the Microgreens Market
Related Agricultural Commodities Reports and Popular Industry Reports
Microgreens Market Global Growth, Trends, and Forecast | Industry Data Analytics | IDA
Current Size of the Microgreens Market
The microgreens market is a rapidly growing industry with a bright future ahead. Recent studies indicate that the size of the worldwide microgreens market was estimated to be USD 824.4 million in 2020 and is projected to increase at a CAGR of 8.7% from 2023 to 2030. The increasing demand for organic food products, rising health consciousness among consumers, and the growing trend of plant-based diets are some of the key factors driving the growth of the microgreens market.
Top Factors Driving the Growth of the Microgreens Market
The microgreens market has witnessed significant growth in recent years due to several factors. Firstly, there has been a surge in demand for healthy and nutritious food products worldwide. Microgreens are packed with nutrients such as vitamins, minerals, and antioxidants, making them an excellent addition to any diet.
Look at my guide, “The Beginner’s Nutritional Guide to Incredible Microgreens,” to dive into the nutritional benefits of microgreens.
Secondly, there has been an increasing trend towards sustainable agriculture practices and locally sourced produce. Microgreens can be grown year-round in small spaces using hydroponic or soil-based methods, making them ideal for urban farming initiatives.
Read my article, “Sustainable Partnerships: The Relationship Between Restaurants and Local Microgreens Farms,” to further understand this trend.
Microgreens’ range of culinary uses is another element fueling the market’s expansion. Chefs worldwide are incorporating microgreens into their dishes to add flavor, texture, and visual appeal to their creations. Many consumers are now seeking out unique and exotic flavors in various microgreens. Want to know what microgreens taste like?
Read the article “What Do Microgreens Taste Like?”
Regions Expected to Witness Highest Growth in the Microgreens Market
The market for microgreens is predicted to develop significantly in Asia because of the region’s vast population and rising consumer disposable income levels. China and India are two critical markets within this region that have shown tremendous potential for growth due to rising health awareness among consumers and an increasing focus on sustainable agriculture practices.
North America is also expected to witness significant growth in the microgreens market, driven by increasing health consciousness and growing demand for locally sourced produce. The United States is one of the largest markets for microgreens in this region, with many urban farming initiatives and specialty food stores offering a wide variety of microgreens to consumers.
Despite the numerous opportunities for growth in the microgreens market, there are also several challenges that growers must overcome.
Maintaining consistent quality and output throughout the year is one of the most significant issues growers face. Microgreens are highly perishable and require careful handling and storage to maintain their freshness and nutritional value.
My article, “How Long Can You Store Microgreens at Home,” gives you more insight into the topic.
Another market challenge players face is competition from other specialty crops, such as sprouts and baby greens. While microgreens offer unique flavors, textures, and nutritional benefits, they are often more expensive than these other crops due to their labor-intensive production methods.
You can find even more information on the nutritional analysis of specific microgreens on the Microgreens World Nutrition page.
Finally, regulatory issues can also challenge players in the microgreens market. In some regions, strict regulations governing food safety practices or labeling requirements must be followed. Compliance with these regulations can be costly and time-consuming for smaller growers who may need access to the same resources as larger companies.
Read my article, “Stay Legal and Profitable: Understanding Microgreens Sales Licenses and Permits,” to understand more.
North America has established itself as a dominant player in the microgreens market, accounting for the largest revenue share of more than 60%. The high demand for fresh produce and healthy food options has contributed to this dominance, with consumers increasingly seeking nutrient-dense foods that are flavorful and visually appealing.
Major Players Concentrated in North America
Most of the market’s significant players are based in North America, notably the United States and Canada. These businesses have become market leaders by providing a variety of microgreens varietals to satisfy consumer demand.
The availability of resources like land and water, which are necessary for successful microgreens growth, is a significant factor influencing this concentration. Favorable growing conditions and advanced farming techniques have enabled growers to produce high-quality crops year-round.
Emerging Markets Show Potential
While North America remains at the forefront of the microgreens market, other regions worldwide are beginning to show growth potential. South Korea, India, Russia, and South Africa are among the countries that have begun to explore opportunities in this space.
However, these regions face significant challenges, such as limited resources and infrastructure. Many areas need access to suitable farmland or reliable water sources. Cultural differences may impact consumer preferences and demand for certain types of microgreens.
Uneven Distribution Across Regions
The distribution of major companies across different regions is uneven. While Europe and Asia also have a significant presence in the microgreens market, other regions such as South America, the Pacific Islands, the Middle East, and Africa have yet to establish major companies or regions for production.
This uneven distribution reflects broader trends in global economic development and trade patterns. Regional disparities will likely persist as some countries proliferate while others struggle with economic hardship or political instability.
Underground Farm Produces 2 Tons of Food A Month
The microgreens market has multiplied recently, with more consumers turning to these tiny but nutrient-packed greens. As the demand for microgreens rises, so does the competition among producers and suppliers. In this article, we’ll examine the microgreens market’s competitive environment in further detail and examine market size and market share trends.
Microgreens Market Size and Market Share Analysis
The value of the worldwide microgreens market is expected to be USD 1.7 billion in 2022 and to increase at a CAGR of 8.6% from 2023 to 2030. This rise is fueled by the growing understanding of the nutritional benefits of microgreens and the rising acceptance of healthy food alternatives.
Regarding market share, North America dominates the global microgreens market due to its high consumption rate. However, Asia Pacific is expected to witness significant growth during the forecast period due to increasing consumers’ health consciousness in countries such as China and India.
Competitors in the Microgreens Industry
The microgreens industry has attracted many players due to its lucrative nature. Some of the key players operating in this space include:
- Gotham Greens,
- Bright Farms Inc.,
- Plenty Unlimited Inc.,
- Aerofarms LLC,
- Urban Oasis LLC,
- Fresh Origins LLC,
- Koppert Cress BV,
- GoodLeaf Farms Ltd.,
- Edenworks Inc.,
- Hamama LLC
And several others.
While these companies differ in their business models and target markets, they all share one common goal: providing fresh and nutritious microgreens that meet consumer demand. With new entrants joining the market every year, competition is fierce.
In-depth Analysis of Microgreens Market Share
Several factors come into play. One of the most significant is the type of microgreens being produced and sold. For instance, some companies specialize in growing and selling specific types of microgreens, such as wheatgrass or sunflower sprouts.
Another factor that affects market share is the distribution channel used by each company. Some producers sell their products directly to consumers through farmers’ markets or e-commerce platforms. In contrast, others supply restaurants and grocery stores.
Key Players in the Microgreens Market
As mentioned earlier, there are several key players in the microgreens industry. Each company has its strengths and weaknesses, making it difficult to determine a clear leader. However, some notable players include:
- Gotham Greens: This Brooklyn-based company operates greenhouses across multiple states and specializes in year-round leafy greens and herbs production.
- BrightFarms Inc.: This New York-based company hydroponically grows salad greens and herbs in greenhouses near major cities.
- Plenty Unlimited Inc.: Based in San Francisco, Plenty uses vertical farming technology to grow various crops, including microgreens.
- Aerofarms LLC: Another vertical farming company based in New Jersey that produces a range of leafy greens, including microgreens.
The microgreens industry is still relatively young, so market share trends constantly evolve. However, one trend that has emerged over recent years is an increasing focus on sustainability.
Consumers are becoming increasingly aware of the ingredients and procedures utilized in food manufacturing. As a result, many microgreen growers are embracing eco-friendly strategies, including employing renewable energy and using less water.
Another trend worth noting is the rise of indoor farming technologies such as hydroponics and vertical farming. These methods allow for year-round production without relying on traditional outdoor agriculture techniques.
Get the inside information about “Growing Microgreens Without Soil: A Sustainable Approach.”
Several factors affect the competitive landscape of the microgreens industry. One of the most significant is the cost of production. As demand for microgreens grows, producers must find ways to scale up their operations while keeping costs low.
Another factor is consumer preferences. As more people become aware of the nutritional benefits of microgreens, they may start to favor certain types or brands over others.
Finally, government regulations can also impact the competitive landscape. For instance, food safety laws or labeling requirements changes could affect how companies operate and market their products.
Due to their great nutritional content and distinctive flavor, broccoli microgreens dominate the market. These tiny greens are a favorite among consumers concerned about their health because they are rich in vitamins, minerals, and antioxidants. Compared to mature broccoli heads, broccoli microgreens have up to 40 times more nutrients.
Indoor vertical farming technology dominates the market by allowing year-round production of food crops in a controlled environment. This farming method has revolutionized how we think about vegetable farming, allowing for increased production and reduced environmental impact. According to an indoor farming technology market research report, the vertical farming industry is expected to grow at a CAGR of 23.6% from 2020 to 2025.
The Rise of Broccoli Microgreens
Broccoli microgreens have become increasingly popular due to their impressive nutritional profile and unique flavor. These tiny greens are harvested just days after germination when they are at their peak nutrient density. They can be used in various dishes such as salads, sandwiches, smoothies, and garnishes on top of soups or entrees.
One reason why broccoli microgreens are so healthy is that they contain high levels of sulforaphane. This compound has been linked to cancer prevention and anti-inflammatory effects. Studies have shown that consuming sulforaphane-rich foods like broccoli microgreens may help reduce inflammation in the body and protect against chronic diseases such as cancer, heart disease, and diabetes.
In addition to their impressive nutritional profile, broccoli microgreens offer a unique taste that sets them apart from other greens. They have a slightly spicy flavor with hints of sweetness, making them a versatile ingredient in many recipes.
Indoor vertical farming technology has become increasingly popular in recent years due to its many advantages over traditional farming methods. This farming method allows for year-round production of food crops in a controlled environment, meaning farmers can produce more food in less space and with fewer resources.
One advantage of indoor vertical farming is that it allows farmers to grow crops without pesticides or herbicides. This makes it an ideal choice for consumers who are looking for organic and sustainable produce. Indoor vertical farms also use significantly less water than traditional farms, making them a more environmentally friendly option.
Another benefit of indoor vertical farming is the ability to regulate every part of the growth process, from temperature and humidity to light intensity and nutrient levels. This enables them to maximize crop quality and harvests while reducing waste.
The microgreens and indoor farming technology market is expected to expand in the coming years as consumers become increasingly interested in organic and sustainable food options. However, commercial greenhouses are still widely used in the industry. Still, indoor and vertical farms are becoming more prevalent due to their efficiency and ability to produce more food in less space.
As the demand for organic vegetables continues to grow, so will the broccoli microgreens market. These tiny greens offer a unique taste and impressive nutritional profile, making them an attractive option for health-conscious consumers.
The microgreens industry has snowballed in recent years, increasing demand for these nutrient-rich greens in various applications. To understand this industry’s market trends and opportunities, businesses can refer to the microgreens industry report, which provides a complete perspective on the market’s segmentation.
Complete Perspective on Segments
Most microgreens market reports cover various segments of the microgreens industry, including type, distribution channel, and application. Businesses can make informed decisions about their market strategies by analyzing each segment’s size, growth rate, and potential opportunities or challenges.
One of the key segments covered is the type of microgreens, including varieties such as arugula, kale, and basil. Each type has a unique flavor profile and nutritional benefits catering to different consumer preferences.
Another critical segment is distribution channels such as supermarkets/hypermarkets, online stores, restaurants & cafes. Understanding how each channel operates is essential for businesses to identify potential sales opportunities or challenges.
Lastly, application segments are also covered. These include food service industries like hotels/restaurants/cafe chains (HoReCa), retail markets like supermarkets/hypermarkets/online stores & convenience stores (C-stores), personal consumption/home gardening/kitchen gardens. Identifying which application segment holds more significant revenue potential can help businesses tailor their marketing strategies accordingly.
The Urban Farmer: Microgreens: Marketing and How To Sell To Restaurants
One of the primary benefits of referring to the microgreens industry report is that it helps businesses identify potential opportunities and challenges in each segment. For instance: if a business operates in the retail market segment for microgreens, they can refer to the report’s analysis of this segment to understand which distribution channels hold more significant revenue potential.
Similarly, suppose a business offers specific types of microgreens like kale or arugula. In that case, they can analyze these segments’ growth rates and consumer preferences to tailor their marketing strategies accordingly.
The global microgreens market is expected to witness significant growth in the future due to the increasing demand for fresh and healthy food products. Consumers are becoming more health-conscious, and they prefer foods that are rich in nutrients and have numerous health benefits. Microgreens are a great source of vitamins, minerals, and antioxidants, making them an excellent option for consumers concerned about their health.
Moreover, microgreens have a shorter growing period than full-grown plants, making them more sustainable. They also require less water and space to grow, making them eco-friendly. As consumers become more aware of the environmental impact of their food choices, the demand for microgreens is expected to increase.
The global market size of microgreens is projected to reach a substantial value in the coming years due to the rising awareness about the numerous health benefits of these greens. Microgreens are packed with nutrients to help prevent cancer, heart disease, and diabetes.
Microgreens contain high levels of antioxidants that can help protect against oxidative stress caused by free radicals. The growing awareness about these health benefits is driving consumer demand for microgreens.
Plant growth is a crucial factor that drives the growth of the global microgreens market. Advanced growth mediums such as hydroponics and aeroponics are expected to boost market growth further. These methods allow growers to control various factors such as temperature, humidity, light intensity, and nutrient levels.
Moreover, these methods require less water than traditional farming methods while producing higher yields. Advanced growth mediums also allow growers to produce microgreens year-round regardless of weather conditions or seasonal changes.
The global forecast for the microgreens market indicates a high growth rate over the next few years, driven by the increasing world population and their changing dietary preferences. As more people become health-conscious, they seek healthier food options that provide them with the necessary nutrients.
Microgreens are becoming increasingly popular due to their nutritional value and versatility. They can be used in various dishes such as salads, sandwiches, smoothies, and soups. The global microgreens market is expanding due to rising consumer demand for healthy food alternatives.
The worldwide microgreens market is anticipated to expand robustly, offering several potentials for industry participants to expand. The increasing demand for fresh and healthy food products is creating a favorable environment for new entrants into the market.
Moreover, established players can expand their product portfolio by introducing new microgreen varieties or developing innovative packaging solutions to extend shelf life. Advanced technology, such as blockchain, can also help improve supply chain transparency and increase consumer confidence in the product.
Microgreens have become increasingly popular over the past few years due to their high nutritional value and health benefits. These greens are packed with essential vitamins and minerals, making them an ideal addition to any diet for those who prioritize health consciousness.
Microgreens are immature plants that are only a few inches tall when harvested. They are a prime source of vitamins and minerals since they have more nutrients than their mature counterparts. According to studies, microgreens can have up to 40 times more nutrients than fully-grown vegetables.
Improved immune system performance, more energy, and better digestion are a few of the health advantages of microgreens. They also include antioxidants, which aid in defending your body against dangerous free radicals.
Microgreens’ unique nutritional profile makes them an excellent addition to any diet. They contain high levels of vitamins A, C, E, and K and iron, calcium, magnesium, potassium, and zinc.
These nutrients are crucial in maintaining optimal health by supporting various bodily functions such as healthy vision, strong bones and teeth, proper blood clotting, and healthy skin.
Microgreens offer an excellent nutritional profile and anti-inflammatory qualities that can help reduce inflammation. This primarily helps people with long-term illnesses like arthritis or autoimmune diseases.
There is a wide variety of microgreens available on the market today. Some of the most popular types include:
- Vitamin C and the cancer-preventing chemical sulforaphane are both abundant in broccoli.
- Radish: High in vitamin C and anthocyanins which may help reduce inflammation.
- Pea shoots: Rich in fiber and protein, which might help you feel satisfied and full.
- Sunflower: This food is high in vitamin E, which can help shield your skin from UV radiation damage.
These are but a few types of the numerous microgreens that are offered. Finding a variety that meets your dietary demands is simple because each type has its nutritional profile.
Microgreens have become increasingly popular over the past few years due to their impressive nutritional profile and versatility in cooking. They can be used in various dishes such as salads, sandwiches, and smoothies.
Food service establishments have also recognized the potential of microgreens as a short-term crop that can meet the growing need for fresh and nutritious food options. Many restaurants now incorporate microgreens into their dishes, adding flavor and nutrition to their menu items.
Even though all microgreens are nutritious, some may be better for you than others based on your health requirements. For instance, sulforaphane, which has been demonstrated to have cancer-fighting qualities, is abundant in broccoli microgreens. Radish microgreens are high in anthocyanins which may help reduce inflammation.
Ultimately, the best way to determine which microgreen is right for you is to experiment with different types and see how they make you feel. Incorporating a variety of microgreens into your diet can help ensure that you get a diverse range of nutrients that support optimal health.
Market research is essential to recognize current trends and project future developments for the microgreens market. By conducting rigorous market research, businesses can learn important information about consumer behavior, tastes, and demand trends. Making informed judgments about product development, marketing tactics, and general business operations is possible with the help of this information.
The market for microgreens is anticipated to expand significantly over the projected period due to the growing demand for organic and healthy food options. More health-conscious consumers are looking for nutrient-dense foods with several positive health effects. Microgreens are a great source of vitamins, minerals, and antioxidants, making them an excellent option for consumers concerned about their health.
Because customers are increasingly more health-conscious and prefer locally farmed vegetables, the COVID-19 epidemic has hastened the expansion of the microgreens business. The pandemic has created a demand for fresh, healthy, and nutritious food, increasing sales of microgreens.
The pandemic has also brought attention to the value of food security and self-sufficiency. Vertical farming allows individuals to grow fresh produce at home using minimal space and resources.
Additionally, the market for microgreens is anticipated to expand due to the post-pandemic economic recovery. After a pandemic, people are likely to prioritize good eating choices as they become more conscious of their demands for health and wellness. Even after the pandemic has passed, this trend is anticipated to persist.
Working with a reliable service provider can help businesses stay ahead of industry trends and make informed decisions about their products and services in the microgreens market. A reputable service provider can offer valuable insights into consumer behavior, market trends, and emerging technologies that can impact business operations.
Agricultural commodities are essential products that play a significant role in the farming industry. These commodities’ prices can change depending on several variables, including supply and demand, climatic circumstances, and governmental regulations. Hence, staying updated with the latest trends and reports related to agricultural commodities is crucial.
Business research companies provide reports on crop production and related goods, including consumer goods and products. These reports offer valuable details on the prices of agricultural commodities such as cereals, fruits, vegetables, meat, dairy products, and others. The data provided in these reports can help farmers make informed decisions about their crops’ pricing strategy.
For instance, according to a recent report, the global microgreens market size was valued at USD 2.5 billion in 2022 and is expected to grow at a CAGR of 7.9% from 2023 to 2030. This report provides insights into the microgreens market’s current status and future growth prospects based on market drivers, restraints, opportunities, challenges, and trends.
Industry reports cover various applications of crop types, such as regional shares and data points. These reports provide insights into the farming industry’s current state by analyzing different aspects, such as crop yield per acreage or region-specific information.
For example, another research company recently published a report analyzing the global agriculture industry’s current state based on different parameters like crop type-wise production analysis; revenue generated by each region; application-wise consumption analysis; etc.
Research on the farming process is available through reports focusing on crop production and related goods. These reports contain valuable information about best practices for planting crops efficiently using modern techniques like hydroponics, aeroponics, and more.
A recently published report on sustainable farming practices for microgreens provides insights into the latest techniques used in microgreens farming, including vertical farming methods, nutrient management, pest control strategies, and more.
Widespread industry reports provide insights into the farming industry, including information on crop types and their applications. These reports contain valuable information about market trends, consumer behavior patterns, and competitive analyses of various players in the market.
A recently published report analyzes the global organic food market. It provides insights into the current state of the organic food market based on different parameters such as product type-wise analysis; distribution channel-wise analysis; regional analysis; etc.
The microgreens market is multiplying, and staying on top of the latest trends is essential. Here are some key takeaways from recent industry reports:
- North America dominates the microgreens market, but other regions have significant growth potential.
- Broccoli microgreens and indoor vertical farming are leading the way regarding market share.
- The health benefits of microgreens have made them a popular food trend, with many people incorporating them into their diets.
There are several opportunities for future growth in the global microgreens market. As more consumers become aware of their health benefits and demand for fresh produce increases, we expect to see continued expansion in this sector.
It’s critical to keep an eye on new developments and trends to stay on top of things. By identifying industry trends and forecasting future developments in the microgreens market, you can position yourself for success.
To learn more about this exciting industry, check out other popular industry reports on microgreens and related agricultural commodities. With so much room for expansion and innovation, this is a great time to engage in this exciting industry.
Microgreens are a healthy food trend that shows no signs of slowing down. By staying informed about emerging trends and taking advantage of new opportunities, you can position yourself for success in this exciting industry.
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- Riggio, Gina M., et al. “Microgreens—a Review of Food Safety Considerations along the Farm to Fork Continuum.” International Journal of Food Microbiology, vol. 290, Feb. 2019, pp. 76–85, https://doi.org/10.1016/j.ijfoodmicro.2018.09.027.