— THE REAL PROBLEM
Why Most Microgreens Businesses Struggle
If any of these sound familiar, you’re not alone — and you’re not stuck.
Can’t Find Paying Customers
You’re growing beautiful microgreens, but farmers’ markets feel overwhelming. Restaurants won’t call back. Online sales seem out of reach. You know the demand is out there. You just can’t crack the code on connecting with buyers who’ll actually pay what your product is worth. Every week without a reliable customer is another week your costs keep running, and your confidence takes a hit.
You don’t need more ideas. You need a plan that gets you to your first paying customer this month.
Pick your starting point. ↓
Losing Money on Every Sale
You’re moving trays but barely breaking even. Seed costs add up. Labor eats your margin. You dropped your prices to land customers — and now you’re stuck in a trap of your own making. The math doesn’t work, but raising prices feels risky when you finally have buyers. The longer you stay underpriced, the harder it gets to fix — because you’ve already trained your customers what to expect.
Paralyzed by Where to Start
Business plan. Licenses. Food safety. Marketing. Pricing. The questions multiply faster than you can answer them, and everyone online gives different advice. You didn’t sign up to drown in paperwork — you wanted to grow and sell. But every month you spend spinning your wheels is a month someone else in your market is quietly locking up the restaurants and regulars you could have had.
— START SMART
Your First Three Moves
Three targeted resources that solve the three problems above. Start with the one that’s hurting you most.
How Ready Are You, Really?
Most growers think they’re ready to sell. This 2-minute assessment tells you what’s missing before you find out the expensive way. You’ll get a clear score, your biggest gaps, and what to work on first.
Are You Actually Making Money?
Plug in your real numbers. See your real margins. Most growers who run this discover they’ve been underpricing by 20-40%. Takes five minutes. Might change how you price everything.
Go Deeper When You’re Ready
Written for growers who want the full picture. Pricing, customer acquisition, market research, operations. Each one is built to solve a specific business problem, not just explain it.
Ready to Go Further?
Already past the starting line? If you're growing and ready to build a real business around it — tools, deep training, and expert guidance are all waiting in the Business Hub.
Take Me to the Business Hub →★ Open Tool — No Account Needed
Find Out What’s Keeping
You From $100K.
Most growers hitting a ceiling don’t have a growing problem — they have a market problem. Answer 10 questions and get a personalized roadmap showing your revenue gap and the moves that close it fastest.
- Pulls real data from your zip code
- Ranks your best diversification moves
- Shows your revenue gap to the goal
- Built on Dr. Booker T. Whatley’s $100K framework
- Takes 3 minutes. No login required.
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Find your path to it.
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What’s making microgreens businesses profitable right now,
and what mistakes are costing you money. No fluff. Just what moves the needle.
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