Category BUSINESS

Get Your Microgreens on Health Food Store Shelves

As a microgreens devotee who started selling vibrant wheatgrass shoots and arugula micros at local farmer’s markets years ago, I’ve witnessed firsthand the sparks that microgreens can ignite regarding consumer passion, palate intrigue, and grocery profit potential.

How to Package and Deliver Your Microgreens (Episode 11)

How to Package and Deliver Your Microgreens (Episode 11)

How to package and deliver your microgreens involves selecting sustainable materials that meet specific strength, size, and quantity requirements. Special techniques such as compostable packaging, insulated boxes, and temperature-controlled delivery systems are essential. Understanding sales channel requirements and considering factors…

How to Price Your Microgreens (Episode 10)

How to Price Your Microgreens (Episode 10)

Pricing microgreens must cover production costs, yields, market demand, competitive landscape, varietal differences, distribution channels, and seasonal fluctuations and provide an adequate profit margin that generates a healthy cash flow. Key activities include detailed cost analysis, market research, and strategic…

Choosing Your Microgreens Varieties for Maximum Profitability

Choosing the right microgreens involves analyzing regional demand, growing conditions, and profit margins. Key activities include researching local preferences, starting with manageable varieties, and planning crop rotations. Often overlooked are testing yield and shelf life and aligning choices with the…

Funding Your Microgreens Business: Exploring Options

Funding Your Microgreens Business: Exploring Options

Funding a microgreens business involves exploring diverse options such as microgreen grants, USDA microloan rates, and urban agriculture grants. The most important activities include creating a detailed microgreens business plan, understanding the microgreens setup cost, and seeking specific grants like…

Optimizing Cash Flow: The Make-or-Break Priority for Microgreens Business

Optimizing Cash Flow: The Make-or-Break Priority for Microgreens Businesses

To optimize microgreens business cash flow, analyze cash cycles, forecast diligently, accelerate collections, strategically manage payables, explore financing, implement creative billing models, utilize financial technologies, get lean operationally, and mitigate risks. Common oversights include not analyzing cycles, forecasting, accelerating collections,…

Evaluation: Is Your Microgreens Business on the Right Track?

Evaluation: Is Your Microgreens Business on the Right Track?

Evaluating a microgreens business using the business model canvas involves assessing the nine key areas: customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, partner network, and cost structure. It’s crucial to regularly review and…

Identifying Your Market: The Demand for Microgreens

Identifying Your Market: The Demand for Microgreens

Creating a microgreens marketing plan involves identifying your target market in your locale, understanding the demand for microgreens, conducting competitive analysis, and developing a unique selling proposition. Considering the pricing strategy, distribution channels, and promotional activities is crucial. Pay close…

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NEW BOOK: The Microgreens Method. A 90-Day System for Cellular Health You Can Actually Measure.
by Andrew Neves, MSc, CPHC | Now Available in Kindle, Audio, Paperback & Hardcover