See what’s driving the microgreens boom in 2026
Free market trend report reveals why cafés pay 3x more than farmers’ markets
✓ Data sourced from 2025 Market Study
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Purpose: Help commercial growers with market insights and trends.
• Subtopics: Market Analysis, Pricing Strategies, Distribution, Product Development
• SEO Angle: Focused on “how to sell microgreens,” “profitable microgreens varieties,” etc.
Failing to handle sales tax correctly can derail your microgreens farm’s success, but there’s a simple solution most farmers overlook.
Choosing the right microgreens involves analyzing regional demand, growing conditions, and profit margins. Key activities include researching local preferences, starting with manageable varieties, and planning crop rotations. Often overlooked are testing yield and shelf life and aligning choices with the business model and production capacity.
How to package and deliver your microgreens involves selecting sustainable materials that meet specific strength, size, and quantity requirements. Special techniques such as compostable packaging, insulated boxes, and temperature-controlled delivery systems are essential. Understanding sales channel requirements and considering factors like senescence and shelf life are often overlooked but vital for ensuring peak conditions upon arrival.
Starting jPure Farms in 2018 was a dream for Steven and me. Financing was our first hurdle. Today, I share the lessons we learned navigating microgreens business startup financing—from USDA grants to creative funding strategies.
Creating a microgreens marketing plan involves identifying your target market in your locale, understanding the demand for microgreens, conducting competitive analysis, and developing a unique selling proposition. Considering the pricing strategy, distribution channels, and promotional activities is crucial. Pay close attention to the importance of continuous market research and adjusting the plan based on feedback and market changes.
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