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- Create Date August 1, 2023
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Decoding Your Microgreens Market: Understanding Customer Needs
To find your customers for a microgreens business, conduct comprehensive market research to understand local and global consumption trends. Identify the health and culinary benefits driving demand. Analyze local buying trends and competitor offerings. Segment your target customers based on demographics, psychographics, and buying behavior. Understand their needs, preferences, and pain points. Explore different distribution channels and develop a pricing strategy. Most importantly, be open to adapting your business plan based on market feedback and data analysis.
