I trust you are keeping safe and well.
In this edition:
According to Yahoo Finance, the global Microgreens market will reach $3.7 billion by 2030, and the US market will reach $960 million by 2030. Whether you’re a basement or garage-based start-up, a Certified B corporation like AeroFarms, or any entity in between, these numbers present you with a huge opportunity.
Cabbage microgreens, especially red cabbage, have more vitamin C than an orange and 40 times more vitamin E than a cabbage. Cabbage microgreens’ benefits include supporting blood clotting and building bones, preventing calcification or hardening of heart arteries, protecting the body from free radicals, and reducing the risk of chronic diseases.
How could I be talking about connoisseur coffee and arugula microgreens in the same sentence? Let’s do some math. One pound of the very best coffee in the world will cost you USD 70 ex shipping. One pound (16 one-ounce boxes) of arugula microgreens will set you back USD 107! “What?!” you say.
When my friend Stephen told me a few months ago to come by and try some incredible microgreens, I said, “What the heck are microgreens?” He said, “Come on over, you’ll see.” I was curious, changed my plans, and popped over for dinner.
My wife and son love to watch the Food Network together. They’re always looking for new foods and new ways to cook. One Saturday afternoon, they called me to watch an episode about cooking with microgreens.
During the first few months of starting JPure Farms, we spent a lot of time fussing about microgreens airflow.
If you grow microgreens indoors (greenhouse, vertical or container farm, micro-urban farm, basement urban garden, or windowsill), then microgreens airflow and ventilation are essential considerations.
My sister-in-law called me last week to ask me about microgreens versus baby greens.
The family was moving to a more plant-based diet.
She was making a superfood salad and wanted to know whether to use microgreens or baby greens.
She knew I was growing microgreens.
Which would be better?
Lately, I have noticed we throw away leftover microgreens, even after putting them in the fridge. Yesterday I asked my wife, “how can we preserve our microgreens longer than a week?” She answered, “why don’t we try drying microgreens? My mom used to dry herbs and flowers back in the old country. I’m sure there has to be new technology.”
The benefits of city-based agriculture go far beyond nutrition.
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