Collection Business Guides

The operational playbook for microgreens growers who want to sell — pricing, marketing, food safety, customer acquisition, and everything that kills a business in year one.

WHO’S BUYING? FIND YOUR CUSTOMERS BEFORE YOU PLANT

Cover - Woman sourcing microgreens

Most growers plant first and look for customers second. That's why they end up with trays full of product and nobody to sell to. This guide flips the process—showing you how to identify and validate your buyers before you invest a dollar in seeds or supplies.

Microgreens Business Startup Kit

Microgreens Business Startup Kit

A practical guide showing how to launch a profitable microgreens business with minimal capital. It explains a revenue-first framework, three core income streams, and pricing strategies that help new growers design multiple sales channels and build sustainable profits from small-scale production.

Instagram Guide & Workbook for Small Growers

Instagram Growth Guide Cover

Instagram is the top discovery platform for microgreens buyers—but most growers post randomly and get nothing back. This guide and workbook walk you through building a content strategy that attracts local customers, earns trust, and converts followers into buyers.

A Complete Digital Marketing Plan for Your Microgreens Business + Bonuses

A Complete Digital Marketing Plan for Your Microgreens Business + Bonuses

Most microgreens businesses struggle with marketing—not because their product isn't good, but because they lack a clear, effective strategy. This plan gives you a step-by-step roadmap to attract customers, boost sales, and grow your business. Includes: Digital Marketing Checklist, Canva Marketing Toolkit, AI Marketing Guide, 7-Email Welcome & Drip Campaign, and Customization Framework.

A Guide to Health Food Store Sales

Get Your Microgreens on Health Food Store Shelves

Health food stores are one of the most consistent wholesale channels for microgreens growers—but most growers never get past the front door. This guide walks you through exactly how to approach buyers, what they need from you, and how to land your first store account.

COACHING: The Microgreens Scale-up Program

Coaching: The Microgreens Scale-up Program

Most growers hit a ceiling they can’t break through alone. This program is built for that moment. Over 12 weeks, you’ll work directly with Andrew Neves to install the operations, hiring systems, and financial controls that turn your business into a scalable one. You finish with a business that runs, not one that runs you.

Business Mastery Bundle

Business Mastery Bundle

Health departments reject applications over packaging mistakes. Restaurants ignore growers who can't find customers. Social media sits empty. These guides solve operational problems that kill most businesses in year one. Package products that pass inspections. Find customers before planting. Create professional marketing without hiring designers. Post content that converts followers into buyers. Save 37% on four business guides.

Margin of Safety: Microgreens Business Success

Margin of Safety: Microgreens Business Success

53% of microgreens startups fail. Yours won't. This breakthrough guide reveals the exact financial buffer strategy used by top producers to weather any storm. Master the Margin of Safety formula that transforms volatile ventures into cash-flowing operations.

A Professional Guide to Microgreens Formulations

A Professional Guide to Microgreens Formulations

Inside this professional guide, you'll uncover how to harness the potent antioxidants, phytonutrients, and bioactive compounds in microgreens to develop high-value commercial formulations. Built for formulators, product developers, and business owners ready to move beyond the growing tray and into professional product lines.

Price Your Microgreens with Confidence

Price Your Microgreens with Confidence

Stop undercharging. Stop guessing. Start profiting. Know your exact cost per ounce, set prices for all three sales channels, and validate your margins are healthy—in under an hour. Designed to work with the Microgreens Profitability Calculator so you can price with confidence from day one.

PACKAGE LIKE A PRO: The Microgreens Packaging & Delivery Guide

The Microgreens Packaging & Delivery Guide

Bad packaging kills sales before a customer ever tastes your product. This guide covers everything from clamshell selection to label compliance to delivery logistics—so your microgreens arrive looking professional and stay fresh longer.

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NEW BOOK: The Microgreens Method. A 90-Day System for Cellular Health You Can Actually Measure.
by Andrew Neves, MSc, CPHC | Now Available in Kindle, Audio, Paperback & Hardcover